First of all, we have several necessary requirements for an audio tour to be published on our platform.
The script of the tour should be original and not copied from anywhere else.
The text should be clear, comprehensible, and easy to listen to.
The text should be positive and friendly. It should be written with respect to the listener and without familiarity.
The recommended text size for each step is 200-250 words.
We recommend starting a tour creation with writing an Introduction. It should set the tone of the tour and outline for the traveler what to expect from it.
What should an introduction contain?
A greeting for travelers
A description of the tour’s concept
Give listeners an understanding of what to expect from the tour: mention which landmarks and attractions they are about to see, what the tour will be about, and why this tour is worth following for the next hour and a half.
Recommendations for travelers
Specify important information travelers might need to know. Perhaps, your tour includes a church or a park, which are open for visitors at specific hours. There may be a dress code to enter them. Or travelers should take something with them to feel comfortable during the tour and not to worry about anything else.
An indication of the starting point of the tour + Directions on how to get there
We recommend you think about it before creating the route: It is very convenient when the starting point of the tour is easily accessible by public transportation. If it is a tour of a museum or other kind of tourist attraction, the building may have several entrances. That is why it is essential to explain in detail where specifically the tour begins.
Please, do not give any advertising in the Introduction.
An example of a good introduction
Welcome to the Paris Catacombs Audio Tour! The Paris Catacombs have long been attracting all curious and thrill-loving people. The underground world of the “City of Light” is famous for the spooky stories and legends surrounding it. But in fact, this museum is a true historical monument to millions of Parisians. The dark tunnels lying beneath the city’s streets house the remains of over 6 million people. In a way, these people embody the history of Paris. At the end of the 18th century, when Paris cemeteries became overstuffed, the city did not throw the remains buried there away but carefully transferred them to the underground quarries. Thus the municipal ossuary called the Catacombs was created. Its peaceful tunnels became the resting place for those who built this city. There are several things you should know before going down to the Catacombs. First of all, the Catacombs are located 20 meters below the ground. It is lower than the Paris Metro. So be prepared that you will have to descend 131 steps to get to the tunnels and then climb 112 more to get out. It can be slippery in the tunnels. So we recommend you to wear comfortable shoes on the day of the visit. It is also kind of cool in the Catacombs meaning the average temperature even in summer is about 14°C. So consider taking layers – a sweater or a hoody - even when it is hot outside. Be aware of the fact that you will exit the Catacombs about 700 meters from the entrance. Thus you won’t be able to leave your luggage in the cloakroom. And last but not least, mind that there are no toilets down in the tunnels, only on the surface. So use the opportunity while you have it - before entering the museum. It is also prohibited to smoke in the Catacombs. The tour begins at the entrance to the museum on Avenue du Colonel Henri Rol-Tanguy.
Recommendations for writing an audio tour script
How to make the tour engaging and captivating?
Remember that the listeners won’t read your text — they will listen to it. Try to use simple and plain words. Avoid complex language structures and weary cliches.
Stick to the conversational style. Try to tell the story like you would tell it to your friend.
Don’t try to tell everything you know. Choose the information wisely: the most important things that will resonate with listeners and will be impactful for the tour as a whole.
Do not use too many numbers and exact dates: it is difficult to grasp them on hearing.
If you mention little-known facts, historical figures, or specific terms, give more context to them. Try to connect new to listeners information with things they already know.
Use analogies and comparisons. It will make your text more vivid and memorable.
Don’t make steps too short. The very minimum size of a step is 80 words (that is around 40 seconds of audio). However, we believe that such steps can be acceptable only in museum tours or as a transition from one point to another. When the step is short, the listener won’t have enough time to concentrate on it and comprehend the information.
Avoid creating excessively long steps. Audio that is longer than 3 minutes (around 400 words) will be difficult to listen to without getting distracted.
How to make the tour comprehensive and memorable?
Connect your story to the objects travelers see along the way. Avoid abstract topics. Draw listeners’ attention to the details they wouldn’t notice otherwise.
Try to unite separate steps into one story. Reference facts you have already mentioned. Don’t be afraid to return to the same themes and subjects, but every time try to show them from a new perspective and offer new conclusions.
Avoid evaluative vocabulary. Better tell about the topic in more detail. Allow listeners to make their own conclusions about why something is “important”, something “charming” or “stunning”.
Be honest and open with listeners. Avoid manipulations but don’t be afraid to share your opinion, your thoughts, and your story. Tell about things that excite you and try to explain what makes them so interesting.
What should I do in a conclusion?
Sum up the experience for the traveler
Try to draw some conclusions. Offer an outlook on the route, give some extra comments about it: What was special about this tour? What, perhaps, seemed one way at the beginning of the tour and by the end can be seen in another light? Highlight the new things about life and the world that the listeners discovered along the way.
Give recommendations on where and how travelers can spend the time after the tour: what else there is to see nearby, where to rest or eat.
Thank travelers for choosing your tour, ask them to leave a review, and say goodbye.
Programs and Apps
Which programs and apps can I use to make the script better?
Chat GPT – the famous artificial intelligent chatbot can help in various stages of work. Wordtune – will help to find synonyms and make the text expressive. Grammarly – will check the text in English for errors and advise you on how to make it more efficient. Hemingway Editor – will help you make your text plainer and more comprehensive.