We write texts for people. If a text becomes too boring or complicated a person will stop listening to it. It is important to make the text interesting and easy to listen to.
The text should be balanced, simple, not overloaded with complex vocabulary, positive and friendly. At the same time, it should preserve all the important facts and be written respectfully, without familiarity.
Reread the text. If a sentence seems too difficult to understand, rewrite it using simple vocabulary. If there is no useful information in the sentence – delete it.